A chief marketing officer plays a crucial role in business development to ensure an organization’s marketing and advertising endeavors are correctly and effectively executed.
While especially important for small businesses and startups, the chief marketing officer position is often overlooked and deemed unnecessary due to limited resources – unknowingly hindering their growth.
What Does A CMO Do?
A CMO’s role is wide-ranging but essentially involves creating a marketing plan that aligns with your mission and addresses your company’s goals and objectives, whether through SEO, PPC, email marketing, and more.
Without a CMO spearheading advertising and marketing initiatives, small businesses and startups are essentially robbed of substantial company growth.
Thankfully, hiring an outsourced CMO addresses the predicament of needing a chief executive officer with a limited budget. Now, what are the benefits of having an outsourced CMO, exactly?
Benefits Of Hiring An Outsourced CMO
Contrary to popular belief, small businesses and startups need a chief marketing officer just as much as large firms, albeit with fewer hours required. While the most practical and fundamental reason for hiring an outsourced CMO is the significantly reduced cost, there are numerous other advantages, including:
- No Hiring Qualms – with an outsourced CMO, you won’t have to worry about hiring delays, added cost of headhunters, and retention rates.
- Cost-Effectiveness – unlike hiring a full-time CMO, you only pay for the hours your outsourced CMO is needed, offering maximum cost efficiency.
- No Employee Benefits – with an outsourced CMO, you’re not obligated to cover or share responsibility for lawfully mandated employee benefits, including social security, healthcare & insurance, paid leaves, and more.
- Proven Expertise – an outsourced CMO is highly vetted and went through a rigorous credentialing process, ensuring absolute competency.
Lastly, an outsourced CMO is backed by a team of experienced marketers, PPC and SEO experts, and developers, ensuring a comprehensive knowledge of all facets of marketing.
Does My Business Need An Outsourced CMO?
Having an outsourced CMO means having a chief executive officer on a contractual basis, like a W2 employee, rendering anywhere between 10-40 hours per month.
An outsourced CMO is ideal for small to mid-sized businesses seeking strategic executive marketing expertise to ensure advertising campaigns are built, tested, and scaled to succeed without committing to a full-time employee.
The outsourced CMO has C-level knowledge and skills in developing marketing plans for various channels, including PPC ads, content marketing, email marketing, and more.
Why You Need An Outsourced CMO
While most organizations have a capable marketing team, an outsourced chief marketing officer provides a fresh perspective and brings strategic leadership to the table.
An outsourced CMO can help develop a marketing strategy aligned with the organization’s business goals and objectives. They help create marketing campaigns that address the company’s goals and oversee execution to ensure proper implementation.
Your outsourced CMO collaborates with your internal marketing to ensure in-depth knowledge and creates executable marketing campaigns. With an outsourced CMO, your marketing team is driven toward your organization’s long-term goals.
With an outsourced CMO, your marketing team isn’t blindly creating campaigns without a concise action plan cohesive with your company objectives. Bridge the gap between real, strategic marketing plans and execution through an outsourced CMO today.
