Fractional CMO services
Crafting a successful marketing strategy that sparks the target audience’s interest is crucial to take a business a notch above others.
As a digital marketing agency owner for more than a decade, Kevin Heimlich, fractional CMO, knows his way around the industry and is aware of ongoing marketing trends.
Fractional CMO Services Offered
Every business owner knows they need to craft a successful marketing strategy to attract the target audience to sell products and services. When correct marketing tactics are employed, the possibility of earning revenue is high. Not just that, but companies are also able to build credibility and gain customers’ trust.
Digital Marketing Strategy Audit
Identifying loopholes and gaps in a digital marketing strategy is crucial for any business.
Auditing digital marketing strategies isn’t a task that any business owner can undertake. That is why many of them hire an outsourced CMO (chief marketing officer) to review and examine every aspect of their digital campaigns, such as:
Content
Marketing
High-quality, compelling content across various platforms and purposes, including website, social media, branding, and PR.
Social Media Management
Regular social media posting of engaging content with a primary focus on attracting each client’s target audience.
Pay-Per-Click
Ads
Create and manage PPC ad campaigns on various channels utilizing targeting options that address client goals.
Digital
Branding
Consistent, effective branding across various online platforms, ultimately building customer trust.
Competitor Audits To Understand Competition
Regularly scheduled in-depth competitor audits & analyses to identify opportunities and beat the competition.
Only after auditing marketing strategies can business owners identify which campaigns are increasing ROI, how to further optimize existing campaigns, and which to shut off.
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PPC Strategy
A goal-oriented strategy is crucial for a successful PPC (pay-per-click) campaign. From spreading brand awareness to generating leads, PPC ads are used for various reasons.
An in-house marketing team isn’t equipped with the knowledge that an outsourced CMO consultant possesses. Though they offer a wider reach, PPC ads are only effective when the right keywords are used.
Only a PPC master possesses the skills and knowledge to nail a PPC campaign without fumbling through the process. And the best part about hiring outsourced CMO experts is that they are well-versed in PPC campaigns.
Hiring an outsourced CMO service provider for struggling businesses can help them soar high on the market. From social media to display ads, an outsourced CMO (chief marketing officer) can help companies to overcome obstacles and earn significant revenue by employing effective PPC strategies.
Web Design
Whether the goal of a business is to generate leads or improve search rankings, creating an alluring website can help entrepreneurs meet their targets.
Professionally-designed websites are more likely to attract visitors and reduce bounce rates, which may lead to higher revenues. On that note, outsourced CMO experts are multi-skilled people who offer web designing services and revamp the site to improve user experience.
By incorporating unique elements, themes, and color schemes, outsourced CMO consultants make sure the brand outshines its competitors, leaving a lasting impression on the audience’s minds.
Social Media Marketing
Social media channels aren’t only for communicating with family members and friends or connecting with people worldwide.
Of late, social media platforms like Pinterest, Facebook, Instagram, Twitter, and LinkedIn are being used to sell products and services, as well as expand brand reach for businesses. Irrespective of the size of a business, it’s crucial for every brand to have a social media presence. Not just that, but a solid social media marketing strategy is needed to generate leads, drive traffic, and build credibility.
Social media marketing isn’t limited to paid ads, but there are plenty of other ways company owners can use the platform to engage with their audience.
Personalized offers, correct call-to-action buttons (CTAs), lead generation ads, discount codes, contests, and customer testimonials– outsourced CMO services include all these elements to design a social media marketing strategy. So, business owners can focus on other aspects and let the outsourced CMO (chief marketing officer) take over the social media channels.
Do you have any questions?
Email Marketing
Most business owners know that email marketing is a powerful medium to keep customers and audiences updated about the latest products and services sold by a brand.
What makes it a powerful marketing channel is that an email sits in the inbox until the recipient opens it and reads it. Outsourced CMO consultants know the importance of personalized emails, which is why they curate high-quality welcome emails and newsletters for the target audience.
Besides, promotional emails, seasonal marketing emails, surveys, and invite emails are other ways outsourced CMO experts keep customers up-to-date about the products and services of a brand.
CRO Audit
Most business owners successfully drive audiences to their websites but fail to turn them into prospective customers. That is where a CRO or conversion rate optimization audit is needed to understand the behavior and journey of the audiences.
CRO audit will only be helpful when business owners can identify the bottlenecks in their audience’s journey and generate ideas to improve those areas to boost conversion.
As against in-house teams, an outsourced CMO (chief marketing officer) can better audit the CRO of e-commerce sites. And, since Kevin Heimlich has helped generate hundreds of thousands of leads for companies since 2009, he and his team know well which tactics would improve the site’s conversion rate.
Design, layout, search engine optimization, copywriting, social media channels, and user experience– an outsourced CMO analyses everything from start to finish. Hence, business owners get a better picture of the areas that need improvement.
Brand Audit
Identifying a business’s weak and strong points is crucial for its growth. One of the primary reasons every company must do a brand audit is that it allows owners to gain insight into their brand’s reputation on the market.
In turn, it creates opportunities and new marketing plans to improve their value and earn customer loyalty. Some business owners prefer conducting a brand audit, but experts recommend hiring an outsourced CMO.
A skilled outsourced CMO covers three areas of branding audit–
- Internal branding
- External branding
- Customer experience
After auditing, the next thing an outsourced CMO does is create an action plan to align a brand with the goals and visions of the business.
Subsequently, an outsourced CMO updates the elements and keeps reviewing the results.
Regular branding audit is vital to ensure a business performs well on the market, and an outsourced CMO (chief marketing officer) knows that. For this reason, the outsourced CMO keeps auditing brands every year and crafting new marketing tactics to strengthen a company’s position in the market.
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How Hiring An Outsourced CMO Consultant Can Improve Your Business
A chief marketing officer (CMO) is one of the most influential executives in a company. No matter how many top-notch products or services a company sells, no one will purchase them if people aren’t aware of them.
Executive-level CMO experts charge a hefty amount for services rendered to a company, which most entrepreneurs cannot afford. And marketing products or services on a shoestring budget by hiring novice CMO (chief marketing officer) experts won’t help either.
But, thankfully, there’s an easy way out– hiring an outsourced CMO consultant can help business owners earn huge revenues without wasting their money on the wrong talents or strategies.
An outsourced CMO consultant knows the nitty-gritty of the marketing industry, so crafting a solid strategy will be easy for them compared to an in-house CMO team. And if a company hires an experienced outsourced CMO, it will break down the existing marketing strategy to show the underperforming areas.
Aside from that, outsourced CMO services include ideas and new opportunities to improve the marketing strategy to increase profits and ROIs. An outsourced CMO who boasts abundant experience in the field helps businesses define their goals through extensive research and manage vulnerable areas to prevent entrepreneurs’ downfall.
Outsourced CMO (chief marketing officer) consultants work with many other companies, as they are equipped with all the necessary tools to improve a brand’s credibility. The knowledge horizon of the outsourced CMO consultants is broad because they attend networking webinars, seminars, and training courses, which the in-house CMO team doesn’t.
Everything the outsourced CMO consultants learn from these events polishes their services and proves fruitful for businesses. Another perk of hiring an outsourced CMO expert is that they design strategies so that a company benefits from them for years.
All in all, an outsourced CMO (chief marketing officer) is an asset for any business.
Proven Fractional CMO
Only experienced CMO consultants can take a business a notch above others on the market. Unfortunately, not every company can afford to shell out hundreds of dollars to hire a skilled CMO to implement effective marketing strategies.
For such company owners, fractional CMO consultants have emerged on the market who provide executive-level services without charging a ton. A proven fractional CMO is as qualified as a full-time CMO and boasts rich experience in helping business owners secure their footing on the market.
Like an in-house CMO, an outsourced CMO takes care of everything from planning to executing a company’s marketing and advertising strategy. Not just that, but an outsourced CMO monitors the performance of every marketing strategy that they employ.
A fractional CMO undertakes every responsibility, including spreading awareness of the products and services for proper marketing. For this reason, more and more brand owners are turning to outsourced CMO consultants instead of hiring an in-house CMO.
CMO Consulting Hours
An outsourced CMO doesn’t work 9-to-5 like an in-house team of a company. Simply put, businesses hire an outsourced CMO on a contractual basis, wherein their working hours range between 10 and 40 hours per month.
The outsourced CMO receives a fraction of the salary of an in-house CMO. This means a company owner pays an outsourced CMO depending on the hours they agree to work. Hiring an outsourced CMO (chief marketing officer) is a boon for small business owners because they won’t have to spend hundreds of dollars on their salaries.
It also means that an outsourced CMO works for multiple companies simultaneously, but rest assured, outsourced CMO experts don’t compromise on quality.
In fact, a business gets the full attention of a C-level marketing professional at a fraction of their salary and time. So, building a unified marketing strategy that echoes a company’s goals is easy with an outsourced CMO.
Outsourced CMO FAQs
Here are answers to a few frequently asked questions about CMO consulting:
